Soap brand Lifebuoy has launched some truly grimy billboards. The company's new shopping mall ads are essentially giant Petri dishes in which bacteria swabbed from everyday objects grows before ...

Premium Why Lifebuoy needs SRK as its new face The brand is now looking for a bigger playing field — from being a germ fighter, Lifebuoy wants to be a skin protector. And to lead this evolution ...

Lifebuoy teams up with Shah Rukh Khan to expand its brand proposition from health to skincare. The campaign challenges traditional category boundaries with a bold new approach.

New Delhi: Lifebuoy, one of the top-selling soap brands in India that is worth more than ₹2,000 crore in sales, is getting a makeover. Citing declining sales in the ‘hygiene soap’ segment, a ...

At a local online store, a 400-millilitre bottle of liquid soap made by Wings Group's Nuvo brand was selling for about 20% less than Unilever's Lifebuoy liquid soap in the same size.

Lifebuoy Shampoo has always been a torchbearer in leading the way for girls' education in Pakistan. Time and again, the brand has emphasised educating the country’s girls through its various ...

The relaunch with the campaign theme, “AnigyeƐ aba, Lifebuoy Carbolic asan aba”, was marked by vibrant celebrations in Madina Market on 22nd November with the Unilever Ghana team painting the market ...

Unilever Ghana PLC, the leading manufacturer of household consumable products in Ghana, has brought back onto the market its iconic Lifebuoy Carbolic Soap.

Lifebuoy printed thermometers on its packaging to prevent Indonesia's biggest killers Winning The Drum Awards for Social Purpose in the Healthcare and Pharma category was Edelman and Unilever for ...

The Advertising Regulatory Board (ARB) has dismissed a complaint lodged by a concerned consumer against Unilever South Africa’s Lifebuoy soap advertisement. The ruling, released last week, found ...

Lifebuoy collaborates with Halodoc and Bandung Health Polytechnic to introduce compact thermometers with complimentary access to doctor consultations as the first line of response when children fall ...