"In every local newspaper, there would be long lists for resort hotels in the Poconos or in certain parts of the Catskills, ...

In 2001, ads helped pay for the magazine’s switch to color printing. But by 2002, Mad was selling just 200,000 copies a month.

By the Book Wally Lamb’s Guilty Pleasure Is a History of Mad Magazine His go-to classic is by Joseph Campbell, and he admires “Brothers and Keepers” and “The New Jim Crow” on incarceration.