Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance.

Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123. The report was based on data ...

Facebook is the most used and the most valued social network among both B2B and B2C marketers, according to recent research from Social Media Examiner. The report was based on data from a survey of ...

It was no different in the pharmaceutical industry. But now, firms can use data to pinpoint and target potential B2B customers across digital channels, just as B2C firms do.

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Against the backdrop of the rapidly evolving technology industry, not all B2B software companies produce products that last ...

Persistent Systems announced the appointment of Shimona Chadha as Chief Marketing Officer. She will be responsible for driving the Company's global marketing strategy, strengthening brand positioning, ...

In the early stages of engagement, B2B buyers are assessing not just your solution, but also your credibility, transparency ...

Evaluate each channel carefully, start small, and scale on what works. And remember to always remain flexible and make ...

While consumer brands have long mastered the art of tailoring experiences, B2B players are now facing rising expectations ...