Today’s buyers expect the same experiences they get as consumers: emotionally resonant, exciting and digitally savvy.

Shimona Chadha joins Persistent as Chief Marketing Officer in 2025, bringing expertise in digital strategy and brand growth.

Persistent Systems announced the appointment of Shimona Chadha as Chief Marketing Officer. She will be responsible for driving the Company’s global marketing strategy, strengthening brand positioning, ...

Persistent Systems announced the appointment of Shimona Chadha as Chief Marketing Officer. She will be responsible for driving the Company's global marketing strategy, strengthening brand positioning, ...

Persistent Systems has announced the appointment of Shimona Chadha as its new chief marketing officer (CMO). Shimona Chadha will be responsible for driving the Companys global marketing strategy, ...

Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

AiOpti Connects Data, Media, and Measurement to Deliver Deterministic Attribution, Customer Journey Analytics, and Audience Intelligence T ...

These quiet consumers are known as shadow buyers, specifically because they lurk in the shadows as they seek to learn about the products and services available to meet their needs. They’re researching ...

Despite brand confidence and bigger budgets, UK marketers and communications professionals are navigating a crisis of confidence – not in ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

GenAI to mitigating AI risks By 2028, over 90% of customer queries will be resolved by AI-powered chatbots, and 80% of ...