If you’re curious about B2B, you’ve got good reason. Selling to other businesses means larger and more frequent orders than ...

The Power of Multi-Channel Marketing Automation in Modern Business. In the digital era, companies face the challenge of ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Persistent Systems announced the appointment of Shimona Chadha as Chief Marketing Officer. She will be responsible for driving the Company’s global marketing strategy, strengthening brand positioning, ...

Persistent Systems announced the appointment of Shimona Chadha as Chief Marketing Officer. She will be responsible for driving the Company's global marketing strategy, strengthening brand positioning, ...

Persistent Systems has announced the appointment of Shimona Chadha as its new chief marketing officer (CMO). Shimona Chadha will be responsible for driving the Companys global marketing strategy, ...

Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

In the early stages of engagement, B2B buyers are assessing not just your solution, but also your credibility, transparency ...

AiOpti Connects Data, Media, and Measurement to Deliver Deterministic Attribution, Customer Journey Analytics, and Audience Intelligence T ...