Today’s buyers expect the same experiences they get as consumers: emotionally resonant, exciting and digitally savvy.

Marketers must serve as AI’s conscience—defining strategy, validating tone, ensuring equity and preserving the integrity of ...

Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance.

If you’re curious about B2B, you’ve got good reason. Selling to other businesses means larger and more frequent orders than ...

Shimona Chadha joins Persistent as Chief Marketing Officer in 2025, bringing expertise in digital strategy and brand growth.

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Persistent Systems announced the appointment of Shimona Chadha as Chief Marketing Officer. She will be responsible for driving the Company’s global marketing strategy, strengthening brand positioning, ...

Persistent Systems announced the appointment of Shimona Chadha as Chief Marketing Officer. She will be responsible for driving the Company's global marketing strategy, strengthening brand positioning, ...

Persistent Systems has announced the appointment of Shimona Chadha as its new chief marketing officer (CMO). Shimona Chadha will be responsible for driving the Companys global marketing strategy, ...

Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

AiOpti Connects Data, Media, and Measurement to Deliver Deterministic Attribution, Customer Journey Analytics, and Audience Intelligence T ...