“Measuring the success of first-party data shouldn’t be seen as an isolated item, but measured using the quality definitions of measurement that you would use for any campaign,” says Wilkins.

“Measuring data security and governance effectiveness requires tracking three essential OKRs: time-to-access for data requests, amount of data without designated owners, and proportion of ...

In the world of B2B, measuring the effectiveness of our activity has sometimes been ignored or certainly relegated to an afterthought. The Institute of Practitioners (IPA) in Advertising has recently ...

Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

Key Points Yield can quantify many things in Lean Six Sigma. It is frequently used as a KPI in process improvement.

The following excerpt is from Riaz Khadem and Linda Khadem’s book Total Alignment. Buy it now from Amazon | Barnes & Noble | IndieBound or click here to buy it directly from us and SAVE 60% on ...

Measuring the Effectiveness of Event Sponsorship. Event sponsorship can be a powerful marketing tool, enabling you to associate your brand with a cause that matters to your customers.

Measure SEO impact beyond basic traffic and keyword ranking. Learn how your efforts are driving actual business outcomes with these metrics. In 4 smarter ways to measure SEO effectiveness, I ...

Measuring the effectiveness of at-home colon cancer screenings 03:17. PITTSBURGH (KDKA) -- Are at-home colon cancer screenings tests effective? KDKA's John Shumway went looking for answers as the ...