New owner Jimmy Ilya said the store will open Saturday. Ilya has operated Mister Softee trucks in the Hamptons since 2007. He ...

Remember that New Year’s resolution you just made? Well, forget it. Mister Softee is building a brick-and-mortar location … ...

Without the Electro Freeze soft-serve ice cream machine, Mister Softee couldn’t possibly churn out its iconic soft-serve ice cream so quickly. According to NorthJersey.com, the integral truck ...

The driver of a Mister Softee ice cream truck spoke exclusively to 69 News after being carjacked and robbed at knife-point. The driver of a Mister Softee ice cream truck spoke exclusively to 69 ...

Ho and two friends introduced the first Mister Softee ice cream truck to Hong Kong in 1970 and the well-known vehicles have since become a beloved staple and popular tourist attraction in the city.

He brought the city its very first ice cream van, delighting countless residents and visitors with sweet treats over the years. Ho and two friends introduced the first Mister Softee ice cream ...

It wasn’t easy finding Mister Softee. For someone used to food trucks ... the Baskin Robbins mint chocolate chip ice cream cake I demanded for every birthday, the soft serve-like frozen yogurt ...