Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns.

The company formerly known as A+E Networks wants advertisers to stop thinking of it as a network group. Instead, the owner of ...

As Walmart Inc. (NYSE: WMT) continues to redefine the retail landscape, its dual focus on modernizing physical stores and ...

Among today’s creative highlights, Skims hypes a new swimwear line with a giant Kim Kardashian balloon in Times Square; Flower Shop unleashes a mind-boggling C4 Energy spot; and Old Spice sails the ...

Don’t put all your eggs into one basket,” applies to advertising as much as other aspects of life. It certainly applies to ...

Contractor and industrial supplies buying group AD reported Feb. 3 that its member sales in the full-year 2024 were $83 billion across AD’s 14 divisions and three countries, up 6% year-over-year. In ...

While digital marketing undoubtedly offers a plethora of benefits with its unparalleled reach and real-time interactions, ...

The ad turns confusion into clear strategy,” stated a press note talking about the campaign. The ad underscores that while market volatility can create uncertainty, the right investment strategy ...

A spokesperson for Common Cause, which has been a detractor of Musk, confirmed to USA TODAY that the Post backed out of the ad. The Washington, D.C.-based paper signed a $115,000 agreement with ...

Bill Ackman, worth some $9.5 billion, believes he can be the spiritual successor to Warren Buffett, the 94-year-old Oracle of Omaha, by creating his own Berkshire ...