The company announced Wednesday that the new name will be Kraft Mac & Cheese, marking part of its rebranding that includes an updated design to the iconic box and a fresh noodle smile. Watch NBC 4 ...

In addition to the name change, Kraft Mac & Cheese is also updating its logo and blue box. The shortened-name is now written in a different font, with white letters instead of yellow.

The company announced Wednesday that the new name will be Kraft Mac & Cheese, marking part of its rebranding that includes an updated design to the iconic box and a fresh noodle smile. Stream NBC ...