Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set ...

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

Developing a social media plan is vital for a coherent and effective social media presence for businesses and organizations.

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital ...

Roughly 300 million Americans use social media, and over half of American adults get some form of news update from these ...

According to the Digital Marketing Institute, about 76% of people intended to or have made a product purchase after seeing a social media post. Another 60% of consumers are influenced by socia… ...

Content calendar provides templates for every day of the week Attractive and trendy social media templates and copy Weekly Instagram Reels trends report Facebook mastermind group with 5,000-plus ...

Many turned to social media as a lifeline—an always-on, affordable way to reach customers. The advice at the time? Post more.

The Tote Library spent more than $30,000 on marketing, trying to expand further into the US. Then, Trump's tariffs came into effect, hitting sales.

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...