20 Big Marketing Mistakes That Ruin Brand Consistency
Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also ...
Marketing3mon
When Starbucks Jumps from Coffee to Ice Cream: Extend Your Brand Beyond the Original Product
What are the benefits? What are the risks? And how do we know whether doing so is a good idea? WHY BRAND EXTENSIONS? Brand extensions have many benefits. First, they let a marketer take a well known ...
Warc2y
Effects of different types of perceived similarity and subjective knowledge in evaluations of brand extensions
Estimates vary, but as many as eight out of ten new products are introduced as a brand extension (Simms 2005; Keller 2008). The advantage of extensions compared to new brand names is that extensions ...
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The risks of eyelash extensions aren't pretty, from cornea erosion to cancer-causing glue
Ultra long, thick eyelashes might be in vogue, but are they worth the expense—and the risk to health ... the eyeball stays lubricated. Eyelash extensions are individual fibers that are attached ...
Corporate Hybrids Arbitrage: Trading The Ebbs And Flows Of Extension Risk
The structural incentives for an issuer to call a European-style hybrid at its first call date are very strong. Read more ...