PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The fashion world is ever-evolving, with trends cycling in and out of the spotlight. Among the most talked-about hair trends ...

Whether you’re going for curtain bangs or tousled and elfin, here’s everything you need to know about 2025’s It-girl haircut.

Apply the serum on clean, damp hair and style as usual. Add this deep-conditioning mask into your routine twice a week, Marino recommends. In addition to nourishing and hydrating jojoba and coconut ...

While plenty of designers go the clean, minimal route and let the outfits speak for themselves, hair and beauty can build ...

Blonde blowouts with loose curls and high volume are everywhere. Some call the style "Republican hair," but it transcends ...

Former Byrdie cover girl Dove Cameron's look at the Collina Strada show on February 6. While the show itself was ...

While Grainge loves to let her hair down, her go-to look is the slicked-back bun. She has mastered the style: parting her hair down the middle with precision, pulling it back on an angle ...

I have fine hair, and it’s hard not to burn with envy when a friend tells me they only have to wash their hair “once a week or so.” As I have smaller, less porous strands of hair (which ...

Learn more As a beauty writer with dry hair, my 5 years of experience have shown me that choosing the best shampoo for dry hair is no easy feat. I've tested numerous formulas and spent many hours ...