Nike, SKIMS

Nike teams up with Skims on a new women’s brand
The partnership—the first time in Nike history it’s launched a new brand with an outside company—is being marketed as a blend of what each brand is best known for. Nike is making a major play for female consumers and the athleisure market with its Skims partnership for a new women’s brand called NikeSkims.
Nike and SKIMS Unite Under Joint Women's Label: NikeSKIMS
With a new Nike CEO, the move is part of the sports gear titan's evolving strategy and yet another chapter in the expansion of Kim Kardashian's business empire.
Kim Kardashian is Creating a New Brand in Partnership with Nike
NikeSkims, the lovechild of Skims and Nike, is launching this spring. Here's everything you need to know about this new sportswear brand.
Why Nike recruited Kim Kardashian to up its women's game
Under Hill, the brand has amped up the promise to grow women’s.
Nike teams up with Kim Kardashian's SKIMS for new athleisure venture
Nike is looking to appeal to more female customers through the new brand, as offerings for men account for more than half its sales. View on euronews
Nike and SKIMS Are Teaming Up to Create a Whole New Brand for the 'Body-Obsessed'
The yet-to-be-released label will combine the best of both brands by pairing performance-based women's activewear with shapewear solutions.
Kim Kardashian teams up with Nike for SKIMS crossover brand
Kim Kardashian is developing a SKIMS crossover brand with Nike. On Tuesday, the reality TV star announced that she and the team at her clothing company has signed a deal to create NikeSKIMS, which will be comprised of training apparel,
The Rise of SKIMS: From Shapewear to NikeSKIMS
Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...
Kim Kardashian's New Athletics Brand NikeSKIMS Will Release Their Own Kardashian-Coded Air Max Style
Appropriately dubbed NikeSKIMS, the company will bring Kardashian's namesake brand permanently into the activewear industry.
Real reason why Kim Kardashian was recruited by Nike as joint brand is unveiled
Nike announced a new brand launch with mega-mogul Kim Kardashian's shapewear brand, indicating a direct effort by the sports ...
USA Today4d
Nike partners with Kim Kardashian's Skims shapewear brand: 'We're incredibly excited'
Nike is keeping up with Kim Kardashian's shapewear brand Skims. The sportwear giant and beauty mogul billionaire are teaming up to launch a "new brand" that they say will "disrupt the global ...
The New York Times5d
Nike Bets Big on Kim Kardashian
The Skims founder will enter into a rare business deal with the sports apparel company. By Jacob Gallagher More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers.