If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.

Many of the advertisers spending money in connected TV (CTV) are companies that are completely new to the world of TV advertising.

It’s critical for companies to understand this trend and the best practices to maximize the effectiveness of their social ...

For independent Los Angeles-based agency and consulting firm Wild Card Creative Group (WCCG), the goal – past and present – ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...

Meta recently expanded its “teen accounts” for Instagram users aged under 16 to Hong Kong, Taiwan and the broader ...

Discover the latest insights and future predictions in digital marketing with the unveiling of the 2025 trends report.

In today’s day and age, a robust healthcare media mix covers a variety of channels, including television, digital, social media, audio, out-of-home and others, all dedicated to one goal: targeting the ...

In a new paper, digital activist Audrey Tang and others emphasize the need for context and community over clicks.

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the ...

Welcome back to the Money blog. We've kicked off the week by exploring what it's like to be a teacher - and it's not all lovely long holidays. Elsewhere, a quarter of employers say they're planning to ...

How to engage your audience on social media These five best practices can help you design social media marketing campaigns that speak to your target audience and engage your followers personally. 1.