Southwest ends its iconic "bags fly free" policy, implementing a US$35 fee for the first checked bag and US$45 for the second.

Southwest Airlines' checked baggage fees will begin on May 28, 2025—here's what each US airline is charging fliers right now.

Southwest Airlines is swapping out its remaining skycap curbside staff for a third-party vendor, aiming to trim costs while ...

Under its new policy, people who haven’t either reached the upper tiers of its Rapid Rewards loyalty program, bought a ...

Jefferies upgraded Southwest Airlines (NYSE:LUV) to Hold from Underperform in a note Tuesday, following meetings with senior management, citing renewed confidence in the carrier’s operational overhaul ...

Southwest Airlines will start charging for checked bags for flights booked from May 28, ending its long-standing 'bags fly free' policy.

Farewell to “Bags Fly Free” One of the airline industry’s most recognizable perks is getting grounded. As of Wednesday, ...

Southwest officials in a March announcement said the changes are "aimed to deepen and reward loyalty between Southwest and ...

In short, customer expectations have changed. And retailers that meet — or exceed — those expectations are the ones that earn long-term loyalty and repeat business. In this new environment, loyalty ...

Southwest Airlines passengers who book before May 28 can still avoid checked bag fees, before the big change takes effect.

specialized last-mile services can transform the final delivery phase into an opportunity for brands to impress and build long-term customer loyalty. The main challenges of big-and-bulky last-mile ...