Thanks to investors at Elliott Investment Management, the Southwest Airlines of today is just as soulless as its competitors.

But you can give them a nudge to see whether they are the type who could make a good advocate: Introduce them to your affiliate or customer loyalty program that offers the enthusiast something ...

Southwest Airlines passengers who book before May 28 can still avoid checked bag fees, before the big change takes effect.

The bottom line, though, is that companies are using a cornucopia of collection methods and sources to capture and process customer data on metrics, with interest in types of data ranging from ...

Southwest Airlines is swapping out its remaining skycap curbside staff for a third-party vendor, aiming to trim costs while ...

From the Earth, Greenlight Dispensary, and Easy Mountain Cannabis Co. Emphasize Social Impact, Consumer Access, and Community ...

Sainsbury’s is overhauling its Nectar loyalty programme, launching a new app and website ... Wales that tested what features and offers most appealed to users. It means customer will get unique offers ...

CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about ...

According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

The US Department of Transportation (DOT) recently received a filing from Southwest asking for authorization to run service ...

Forbes contributors publish independent expert analyses and insights. Adrian Swinscoe writes about service and the customer’s experience.