McCain Foods has launched Ready Baked Jackets, a microwaveable jacket potato that cooks in five minutes, in the UK.

McCain Foods has extended its line up of Smiles frozen potato products for kids with the launch of Jacket Smiles.

Potato maker McCain has unveiled its latest advert and is set to make commuters' mouths water with its 'scratch and sniff' concept - where the ads literally smell like freshly baked potatoes.

A blind taste-test survey by Which? has been revealing the best UK supermarket products, comparing branded products with supermarket's own labels - now on the category of roasted potatoes.

It's a delicious dish but for some families it takes far too long to prepare. Now McCain may have come up with a solution - the Ready Baked Jacket.

But you can’t beat the comforting simplicity of a jacket potato, and it’s something one fast food chain in the UK knows only too well, as it’s adding the humble baked spud to the menu.

McCain believes its latest launch will revolutionise jacket potatoes in the way the company shook up the chip market in the 1970s. The company has compared the launch of its frozen Ready Baked Jackets ...

Now the wait is over with new McCain Ready Baked Jackets. Ready in just five minutes, they will make a delicious slow-baked taste and smell possible in a flash.

People have travelled from across the globe for these 'iconic' jacket potatoes – and now the popular food truck has opened a shop in London.

A popular fast food chain is adding jacket potatoes with various toppings to its UK menu, as well as unveiling a brand new meal deal.