A historical analysis of different size/style portfolios showed that a “mix-and-match” approach produced unexpected risk ...

Google has added AI Max to the search match types in the Google Ads interface. If you click on the Keywords tab in the Google Ads console, and then segment by "Search terms match type" you should see ...

In two-dimensional XLOOKUP formulas, it doesn't matter which way around the XLOOKUPs go. In this example, the ID lookup is first in the formula, and the column header lookup is nested. If these were ...

Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer ...