PREMPEHKwadwo Sheldon is more than just a content creator. He is a brand in motion. Known for his sharp wit, fearless takes, ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

The Power of Multi-Channel Marketing Automation in Modern Business. In the digital era, companies face the challenge of ...

The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

Preparations underway for Red, White, KaBOOM in Fairfield ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. The post Marketing results don’t add. They multiply and ...

Americans over 60 are influencing younger consumers and unifying families. It’s time marketers tapped consciously into this ...

Among marketing firms in the Atlanta area, Ground Work Agency is a relative newcomer that stands out for its dual mission of helping clients grow, while helping its own staff hone their professional ...

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...