The e-commerce giant’s promised blitz of summer deals for Prime members started at 3:01 a.m. Eastern time on Tuesday. For the first time, Seattle-based Amazon is holding the now-misnamed Prime Day over four days; the company launched the event in 2015 and expanded it to two days in 2019.

The four-day summer sales event officially ends tonight, Friday, July 11. This is the tech giant's 11th Prime Day event during which the online retailer offered up millions of deals over more than 35 categories including electronics and kitchen , apparel and accessories.

Amazon Prime Day 2025 - the biggest sale event of the year outside of Black Friday - has reached its final day. New for this year, Amazon has elected to extend the sale to 4 days, running from July 8 to July 11.