Audi is implementing AI across its factories to guide decision-making and production at scale. What makes Audi’s approach to ...

Audi RS E-Tron GT Performance is a ridiculously speedy luxury EV that is not cheap, but it is definitely not as pricey as ...

The project begins with a needs-based approach, using eye-tracking smart glasses to collect data on employee workload and ...

Storm Reply, the Reply Group company specialising in innovative cloud-based solutions and services, is supporting Audi’s ...

Binotto’s timeline for Audi to win is five years – in other words, to be a title contender in 2030.

Take the Lamborghini Urus and Bentley Bentayga. Both are their brands' best-selling models. The Urus starts at $261,995 and ...

Mattia Binotto is leading Sauber’s transition to become Audi’s works Formula 1 team from 2026, and the overhaul of the ...

Premium really does meet compact in the Audi A3 Sportback. Stylish and packed with clever tech, it’s a joy to live with. Fun ...

The A5 is the new name for the A4, Audi’s highly successful compact premium saloon. Why? Because last year marketeers decreed that odd numbers would henceforth denote internally combusted engines and ...

Packing a 563bhp twin-turbocharged V8 and no shortage of presence, Audi’s sporting luxury saloon joins the evo fleet ...

Neeraj Chopra steps into the space left by Virat Kohli at Audi. Both athletes have a strong following among the youth and ...