Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

The tech world moves fast, and not every innovation gets the victory lap it may deserve. For every successful product out in ...

The attempted murder of Malala Yousafzai in 2012 by a Taliban gunman resulted in the schoolgirl from Pakistan becoming one of ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.