Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

From the sidekick to the main antagonist, these side characters are some of the last people audiences would expect to be ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

A focus on relevance comes as consumers are increasingly fatigued by a constant barrage of information meant to provoke them.

Ishan Chatterjee has been elevated to CEO of JioStar's sports business, overseeing TV and digital operations, including key ...

Nostalgia is in many ways a shoddy parlor trick, a cheap form of time travel that generally serves to mythologize one’s own ...

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...

When it comes to engaging fans and bringing them closer to players and into the games, sports leagues like the NBA have more touchpoints than ever. But as fan engagement is distributed over more and ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Investment and media industries quickly "taught" us all to focus our attention on stock prices and short-term gains and ...