Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return path data they are already collecting?

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

The tech world moves fast, and not every innovation gets the victory lap it may deserve. For every successful product out in ...

The attempted murder of Malala Yousafzai in 2012 by a Taliban gunman resulted in the schoolgirl from Pakistan becoming one of ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

The proposed changes also include amending Clause 1.4 to prevent rating agencies from offering consultancy or advisory ...

Ministry of Information & Broadcasting has proposed an amendment to the TV rating agencies guidelines to welcome OTT players ...

Information & Broadcasting Ministry proposes amendments to TV rating guidelines in India, seeking stakeholder feedback for ...

NEW YORK—TelevisaUnivision has expanded its use of EDO’s TV measurement platform to include consumer behavioral measurement of TV ads on ViX, TelevisaUnivision’s global streaming service. The ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

Cvent's event app snapshot feature gives event professionals real-time data on audience engagement by tracking when attendees save valuable presentation moments.