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Ferrero, Froot Loops and WK Kellogg

· 3d · on MSN

Ferrero Strikes Roughly $3 Billion Deal for Maker of Froot Loops, Frosted Flakes

The Italian candy maker behind Ferrero Rocher and Nutella is nearing a roughly $3 billion deal to buy the breakfast-cereal conglomerate WK Kellogg, according to people familiar with the matter. Ferrero,

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Ferrero to buy Froot Loops maker WK Kellogg in $3.1 billion deal

· 3d · on MSN

Ferrero clinches deal to acquire WK Kellogg for $3.1B, bringing Nutella and Froot Loops under one roof

13h

Breakfast cereal sales declined for decades before Kellogg’s sale to Italian company

ANN DURBIN Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a ...

5don MSN

Will a food dye ban make your favorite treats taste different? We put Froot Loops to the test.

Pickles. Sports drinks. Your favorite breakfast cereal. Artificial food dyes are lurking in a lot of stuff — but that’s about ...

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