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Ferrero to buy Froot Loops maker WK Kellogg in $3.1 billion deal
Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of Froot Loops and other classic American cereals, in a $3.1 billion deal, according to a press release issued Thursday.
Froot Loops cereal maker WK Kellogg shares soar 50% on reports of Ferrero nearing US$3 billion buyout
WK Kellogg's shares surged nearly 50 per cent before the bell on Thursday (Jul 10) after several media outlets, including Reuters, reported that the Italian candy maker behind Ferrero Rocher is close to buying the cereal maker,
Manufacturers have been hard-hit by the changing tastes of consumers, who now seek more low-sugar, portable options for ...
6don MSN
Pickles. Sports drinks. Your favorite breakfast cereal. Artificial food dyes are lurking in a lot of stuff — but that’s about ...
The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get ...
U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker ...
The brand behind famous cereal brands like Frosted Flakes, Froot Loops and Rice Krispies is being sold in a $3.1 billion deal ...
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