Then, General Mills has a collaboration that you will enjoy. Vikings wide receiver Justin Jefferson is debuting his own ...

The new cereal mix created by Jefferson combines two General Mills cereal varieties: frosted lemon Cheerios and Cinnamon ...

General Mills is kicking off year two of its Cereal Training Camp by passing the ball to a new roster of cereal-loving ...

Justin Jefferson, the Vikings' star wide receiver, has launched a limited-edition cereal, Jettas Mix, featuring his signature ...

The cereal mix combined the Kelce’s three favorites all in one box for a breakfast like no other. Now, with the NFL teams about to kick off their own training camps, General Mil ...

Z's demand for multi-textural experiences, while Ben's Original looks to capture on-the-go consumers with portable rice cups.

Many people have a favorite cereal. Whether it is sweet cinnadust to start the day or a touch of luck before a big game, people crave those favorite flavors. This new cereal mix will have everyone ...

Yahoo Sports’ Jason Fitz spoke with the Minnesota Vikings wide receiver about the team’s transition to the former first round pick at quarterback and why he’s excited for the former Michigan Wolverine ...

Amon-Ra St. Brown joins other NFL players on limited-edition cereal boxes for General Mills’ Cereal Training Camp promotion.

Highlights from the cocktail reception at J. Reiger & Co., sponsored by Amber Wave and United Sugar Producers and Refiners.