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HBO, Max

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame'

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit forehead-slapping derision. The media company tried to preempt mockery of the move by posting a slew of self-deprecating memes immediately after it said the “new-ish” HBO Max name would come back this summer.

TheWrap on MSN · 1d

HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

Seattle Times · 1d

It’s Not Max, It’s HBO Max: Streaming Service Flips Name Again

Warner Bros. Discovery Inc. ditched the HBO brand from the title of its flagship streaming service, counting on the name Max to convey the media company's broad reach of programming. On Wednesday, the company

HBO Max is mocking itself with memes

The A.V. Club · 16h

Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.

Business Insider · 1d

HBO Max is mocking itself with memes as Warner Bros. Discovery rolls out yet another rebrand

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

LA Times on MSN · 1d

Warner Bros. Discovery's streaming service Max becomes HBO Max — again

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated with high-quality programming.

HBO streaming service changing back from Max to HBO Max

Insider · 22h

10 of the worst HBO shows of all time — sorry

Some of HBO's biggest disappointments are "The Idol" and "Vinyl," which came from acclaimed creatives like Sam Levinson and Martin Scorsese.

UPI on MSN · 1d

HBO streaming service changing back from Max to HBO Max

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer. HBO Max is what the platform was known as when it launched in 2020, but the HBO portion of the name was dropped in 2023 as its parent company sought to give it its own identity.

Variety on MSN · 2d

HBO Max Lives! Max to Change Its Name Back After Two Years

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.

20hon MSN

'Duster' Is Cruising to HBO Max Dangerously Soon

Duster is kicking off summer streaming in style. In case you missed our interview with Abrams and Morgan, Duster stars Rachel ...

1don MSN

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

22h

Hey, at least HBO Max can laugh at itself

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

1don MSN

Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

22h

HBO’s ‘Task’ Trailer Promises Face-Off Between Two Troubled Men

Mark Ruffalo and Tom Pelphrey star in the drama from Mare of Easttown creator Brad Ingelsby. Like Mare of Easttown, Task is ...

1don MSN

Sarah Jessica Parker says she panicked when “Sex and the City” was picked up by HBO: 'I didn't want to do a TV show!'

Parker recalled that months after shooting the pilot in New York City back in 1997, she had essentially forgotten about the ...

16hon MSN

‘South Park’ Poised For Streaming Launch On Paramount+ But Could It Also Stay On HBO Max?

EXCLUSIVE: Comedy Central picked a curious date for the Season 27 premiere of animated stalwart South Park after a two-year ...

20h

Task: HBO might have the show of the year from Mare of Easttown creator

HBO has revealed the teaser trailer and release date window for Task, an upcoming crime drama from Mare of Easttown's creator ...

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HBO, Max

HBO Max is mocking itself with memes

HBO streaming service changing back from Max to HBO Max

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