CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Detroit Tigers' Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

Earlier this year, comedian John Oliver announced that he and the Last Week Tonight staff were seeking a minor league baseball team that would be willing to let them get creative with some branding.

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Erie SeaWolves are getting a makeover courtesy of comedian John Oliver. The "Last Week Tonight" host issued a pitch to ...

Emmy-winning comedian John Oliver offered a full rebrand to one lucky minor league team on an episode of "Last Week Tonight With John Oliver" in May, ultimately selecting the Erie SeaWolves from ...