Brand loyalty isn't dead, but it is evolving. At Digital Silk, we've worked with hundreds of growing brands across industries ...

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

Compared with a year ago, hotel reward programs are offering, on average, 0.25% more value in 2025. Choice Privileges ...

Consumers are seeking more substantial value from loyalty programs, with 85% saying they want better discounts, according to ...

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

Valor Oil-operated Hop Shop Convenience Store has revamped its loyalty program by eliminating tiers. Under the new program, ...

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards.

ATLANTA — RaceWay tapped PAR Technology Corp. as its technology partner for the launch of its first customer loyalty program, ...

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...