The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

Remember a couple of years ago when Max changed its name from ‘HBO Max to Max’? Well, now they’re going back to ‘HBO Max’.

The industry is filled with executives who want to fix things that aren’t broken.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

HBO Max has just dropped a teaser for “Task,” a new crime show from Brad Ingelsby, the creator of “ Mare of Easttown .” Frankly, that in of itself should be enough to put “Task” on your radar. “Mare ...

If you didn’t see Bong Joon Ho’s Mickey 17 during its theatrical run, you can catch it on Max starting May 23rd. [Link: MICKEY 17 Begins Streaming Exclusively On Max May 23 | | press.wbd.com] ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Once upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.