The retailer race is heating up for both ad inventory and consumer viewing signals. With CTV viewership continuing to rise and ad dollars shifting to streaming, major players like Amazon and Walmart ...

Sustainability and DEI received noticeably less airtime this year. Rising political sensitivities, especially in the U.S., are driving brands to refocus on safer topics like performance and efficiency ...

As Connected TV (CTV) continues to gain traction, a fundamental shift is taking place in how brands approach advertising. The convergence of storytelling, data, and performance measurement is ...

The practical aspects of global expansion, such as managing currencies and setting up technical infrastructure, cannot be overlooked. Companies will need to pay more attention to the complexity of ...

Why rethinking where you start can transform where you end up Every brand needs a reset moment from time to time. This reset needs to be more adaptive, more audience-led, and more culturally in tune.

Maybe it was a TikTok video about “Amazon kitchen hacks.” Maybe it was someone asking ChatGPT for gift ideas for a plant-loving friend. Maybe it was a Reddit thread that led down a rabbit hole of ...

The way consumers engage with news has dramatically changed over the past few years. This became very evident during the 2024 presidential election cycle. Legacy media, once the cornerstone of hard ...

Advertising Week New York 2025 – The Gaming SummitSearch for: ...

We are all familiar with the statistics: over 70% of all purchases are made in-store. European retail media spending is set to reach €25 billion by next year. Retailers such as Tesco, Iceland, Co-op, ...

Curation is one of the most talked-about trends in programmatic, and one of the least understood. Supply platforms miss the key ingredient when they treat curation as a cosmetic upgrade of previous ...

As the global creative community prepares to descend on the French Riviera, Cannes Lions 2025 is shaping up to be one of the most thought-provoking editions yet. With the industry at a tipping point — ...

Louise McEwen, CMO of McLaren Racing, joins Edelman’s Jackie Cooper at Cannes Lions to discuss how her brand builds emotional connection with fans, drives cultural relevance, and balances heritage ...