In the digital age, user data protection is very important. Brands must be transparent about data usage. Contextual targeting ...

While AI-led creativity and purpose-driven storytelling are gaining strong ground in the Indian marketing landscape, at the ...

Indian footwear sellers are capitalizing on the Prada 'sandal scandal' to promote Kolhapuri sandals, a traditional craft with ...

ETBrandEquity returns with the 7th edition of its flagship Brand World Summit on July 4, engaging the leading marketers and ...

Madison Media Omega has secured the media mandate for Farmley in Tamil Nadu, focusing on traditional media channels, ...

Del Monte Foods, grappling with shifting consumer preferences towards healthier options and cheaper alternatives, has filed ...

Shivam Puri, MD and CEO of Cipla Health, shares how transforming a declining sales area at Hindustan Unilever taught him the ...

Tesla's quarterly deliveries faced a significant drop. This puts the company on track for a second consecutive year of sales ...

The online retail platform of Chinese tech giant Alibaba announced Wednesday that it will issue $7 billion in subsidies for ...

Netflix is exploring potential partnerships with Spotify to enhance its live TV offerings, including music award shows and ...

Microsoft plans to reduce its workforce by almost 4%. This decision comes as the tech giant aims to control costs. The ...

Google has ended its Recipe Quick View test, which showed cooking content directly in search results, easing concerns among ...