True to its commitment to quality and innovation, BA111OD takes a significant step forward by unveiling its first chronometer-certified model by the Geneva Chronometry Observatory. This timepiece ...

The Seamaster Diver 300M remains one of OMEGA’s most celebrated and iconic timepiece collections. Now, in 2025, the brand unveils a new series of models in Bronze Gold, combining adventurous spirit ...

Since its debut in 1917, from a design by Louis Cartier that was inspired by armoured tanks, the Cartier Tank remains the most famous form watch in the history of modern timekeeping. This is its story ...

Twenty years ago, we questioned Google. Today, Wikipedia. Tomorrow, ChatGPT? We wanted to know what AI thinks of watchmaking houses and exposed its responses… to their CEOs. Laurent Lecamp, General ...