SeptemberConference Program by Produced by ...

Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. The report showed AI agents had a roughly 58% success ...

HubSpot Credits: A new AI-powered pricing model What’s new: HubSpot has rolled out a credit-based system for accessing its most powerful AI features, like Customer Agent, Contact Enrichment, Smart ...

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with ...

The way we work has changed significantly in the last five years. Some trends, like the increase in work-from-home flexibility and virtual meetings, let many marketers reclaim time by eliminating ...

Measuring the bottom-line impact of performance marketing is relatively straightforward, making it easier to present to leadership. Since you can quantify expected outcomes with incremental budget, it ...

How it helps you This update solves a long-standing challenge in campaign management — connecting goals with reporting. Managers can now define more flexible, relevant goals beyond the basics, with ...

Thank you for the flexibility with this conference. From the conference being free for attendees to allowing us to attend the session live or watch at a convenient time made this an exceptional ...

Videos under 1 minute maintain the highest average engagement rates (50%), followed by 1–3 minute videos (46%) and 3–5 minute videos (45%). Overall, video engagement experienced a four-year low in ...

Planning: AI-driven insights help refine audience segmentation, optimize media mix models, and forecast performance. However, many brands still struggle with integrating AI into their planning ...

I didn’t make a year-end CDP prediction for 2025 last year, but if I had, consolidation among independent CDPs would have been my top call. With hindsight, I would have been right. This year marks a ...

1. Content takes center stage Content-related genAI applications (orange) lead the pack, with seven of the top 20 use cases focusing on content ideation, production and optimization. Marketers rely ...