A deep dive into Japan’s unique release strategy for foreign films and what it tells us about the push for globalised ...

Over the past year I’ve quizzed a number of film industry professionals on various topics. I went back through the conversations to pick out all the ideas they shared around film marketing. It quickly ...

This article is part of my ‘Big Ideas’ series, in which I explore the evolving landscape of the film industry. Each instalment combines data, research, and analysis to go deep on a trend, idea or case ...