Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its ...

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of ...

The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains ...

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox ...

Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card ...

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business ...

Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in ...