When starting an agency, the road ahead is dark. You might not know how to find customers, how to retain them, or how to employ great talent. And you certainly don't know how to overcome the ...

There are many approaches to pricing. These include cost-based, going-rate, target profit, cost-plus, and break-even approaches. When you think about it, all of these approaches to pricing a product ...

Branding - People in the US say the top things that matter to them when considering a brand's reputation are that it provide ...

The AI large language models (LLMs) of Bing, Gemini, and ChatGPT have been the talk of the digital town. Undoubtedly, part of the buzz is the annual hype cycle where agencies (and marketers, generally ...

Most marketers say the COVID-19 pandemic has led to a wide range of changes, affecting everything from their organizational priorities and which channels they use to the metrics they rely on to ...

Choosing the right digital marketing agency for your B2B company may sound as overwhelming as making the calculations for an Apollo rocket launch. It may also feel as risky as space travel: If you've ...

This article is based on excerpts from Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, September 2014). The writer Andre Dubus (House of Sand and Fog) has described ...

Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research from Ascend2. The report was based on data ...

What were the most popular hashtags, topics, and search queries related to content marketing in 2020? SEMrush analyzed more than 600,000 popular tweets posted in 2020 related to content marketing and ...

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust ...

Adding images to your LinkedIn pages and content can boost interest and engagement. In order to get the best results, it helps to have the correct crops. An infographic (below) from Hootsuite covers ...

Marketers, bloggers, and small business owners have been struggling with the same problem for years: how to create compelling content. Why is it such a struggle? Because they're using the wrong ...