What were the most popular hashtags, topics, and search queries related to content marketing in 2020? SEMrush analyzed more than 600,000 popular tweets posted in 2020 related to content marketing and ...

Adding images to your LinkedIn pages and content can boost interest and engagement. In order to get the best results, it helps to have the correct crops. An infographic (below) from Hootsuite covers ...

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust ...

The AI large language models (LLMs) of Bing, Gemini, and ChatGPT have been the talk of the digital town. Undoubtedly, part of the buzz is the annual hype cycle where agencies (and marketers, generally ...

Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the competitor's price and risk losing revenues. Yet, based on a vital but universally ...

We've all named things in our lives: pets, children, weird snack concoctions... So naming your new product or company should be a breeze, right? Unfortunately, that's rarely the case. A good product ...

Marketing Management - Fully 71% of CEOs say they would give their CMO's performance a grade of A or B, according to recent ...

Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares? To find out, Growista used the BuzzSumo platform to analyze 50,000 content ...

Artificial Intelligence - Business professionals say the top generative AI-related risks that they're trying to mitigate at ...

Social Media Marketing - This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.

Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company.

A recent article by Ken Gaebler introduced readers to "intent data" as a concept and explained how to go about purchasing it from third-party providers. In a word, intent data is an actionable dataset ...