After winning the Premier League last Sunday, Liverpool FC’s senior vice-president of digital says the work for marketing is ...

From Motorway’s CMO and CFO making their relationship a strategic partnership to Coca-Cola highlighting its “localness” in ...

CEO Brian Chesky says a paid membership scheme like Amazon Prime would be more “compelling” for the travel brand than a ...

A magazine ad for the oat company has landed in the top 1% of all UK ads for “credibility”, making it the most effective ad ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...

With more platforms, screens and acronyms to know, marketers are having to adapt how they advertise across the fragmented AV ...

CEO Mark Zuckerberg claims AI will help make advertising a “meaningfully larger share of global GDP” than it is today.

Marketers are no strangers to rebrands - so why has the change from Twitter to X being so contentious in the marketing ...

McDonald’s saw its sales fall in the UK in the first quarter of 2025, with the company’s CEO stating that the business is ...

In the latest edition of our series diving into marketing leaders’ past mess-ups, NatWest Group CMO Margaret Jobling shares ...

A ‘frame, scan, plan’ approach gives marketers the necessary foresight to assess the threats and opportunities beyond their ...

Marketers are working harder than ever, but in today’s climate of tighter budgets and mounting pressure, effort alone isn’t ...