Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026 Upfronts/Newfronts.

Said another way, inclusion brought more audiences along. This pattern is evident in the streaming content landscape as well ...

Nielsen IBOPE streaming measurement continues to go from strength to strength, and as of today, 1,650 homes have been installed with streaming measurement technology. This substantial improvement, ...

The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...

Warsaw, Poland – April 28, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscape report, covering viewership (a ...

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...