World Athletics’ top-tier Diamond League is getting broader free-to-air exposure in Sweden, after a new long-term agreement ...

Major League Baseball (MLB) team the Athletics will promote the Las Vegas Convention and Visitors Authority (LVCVA) ahead of ...

The Premier League has once again agreed to work with Relevent Sports Group to organise the Summer Series, the second edition ...

The International Automobile Federation will take on ownership and operations of the World and European Rallycross ...

Adidas has described its new kit supply deal with Liverpool FC as “the worst kept secret in football” — almost a year after ...

The International Cricket Council (ICC) has secured consumer goods giant Unilever as its first dedicated women’s cricket ...

Australian public-service broadcaster SBS has secured rights to one MLS game per week, the league’s first deal for live ...

Everton FC has announced Angus Kinnear as its new CEO as owner The Friedkin Group reorganises the club’s leadership team ...

The WSL’s expansion strategy is far from being cemented, but has already created a backlash and public clarifications.

Elf Beauty has built on its growing profile in women’s sport by signing as the first beauty sponsor of the National Women’s ...

Mediaset’s rights will allow it to feature Serie A teams Juventus and Inter Milan — the two Italian clubs competing in this ...

Okko will show up to 20 cycling events per year over the deal’s duration from 2025 to 2030, which also includes the ...