What does the BMW logo mean? The first key to the meaning of the BMW logo are its colors: white and blue are the colors of the State of Bavaria in Germany, home of BMW. A 1929 BMW …

BMW has been using the BMW logo, including variations on segments in concentric circles, since 1973. According to Jochen Neerpasch, the design for this initial BMW motorsport emblem …

“Sheer Driving Pleasure” is an intrinsic part of the BMW brand. Read on to find out how the slogan came about in the 1930s, settled into its present form in the 1970s, and what its future looks like.

Dive into new worlds with BMW, get inspired, and experience the unknown, the unusual and some useful things, too.

Become a BMW expert: Where does the BMW logo come from? Why is the BMW slogan “Sheer driving pleasure”? What is the logic behind the BMW model designations? Get the answers here.

Its bespoke interior includes BMW Individual Black Merino Leather, Kith monograms, and illuminated headrest logos. Available in BMW Individual Frozen Techno Violet metallic and …

Welcome to the official BMW Australia website: discover premium vehicle models, exclusive offers, innovative technologies and first-class services.

What does BMW stand for? The BMW name stands for Bayerische Motoren Werke GmbH. BMW was created in 1917 from the Munich firm Rapp-Motorenwerke. The company was …

Men's BMW hoodies are stylish and comfortable apparel inspired by the iconic German luxury car brand. Featuring sleek designs, high-quality materials, and the BMW logo, they offer a trendy …

Head of BMW i Design Kai Langer and his team are responsible for the design of the fully electric BMW i family. More than anything else, these cars embody emotion, streamlined shapes and …