Nov 8, 2021 · For $22.99, you could eat as much snow crab as you could cram within yourself. The idea, however, overlooked two facts. First, the price of snow crabs was rising. This was due to the stringent quotas that the U.S. government had imposed on the farming of crab to keep the crustacean supply sustainable.

Apr 19, 2022 · When Edna Morris was CEO of Red Lobster, the restaurant chain had a $14.99 all-you-can-eat buffet. She thought she could lure in more customers by offering an all-you-can-eat buffet for $22.99...

Feb 14, 2023 · Despite the endless crab promotion's utter failure, Red Lobster still offers all-you-can-eat deals. (However, the restaurant stays far away from crab). Currently, you can enjoy limitless shrimp, which comes in a variety of styles, every Monday for only $21.99.

Apr 13, 2022 · Today, you can still eat yourself sick with snow crab legs at Red Lobster. But it will cost you a lot more than $22.99.

Apr 3, 2024 · In the summer of 2003, Red Lobster unveiled a blockbuster promotion to help reel in diners: all-you-can eat snow crab for $22.99. The deal worked a little too well. Guests ordered more helpings than the brand had bargained for at a …

Jun 15, 2024 · What can I eat with snow crab legs at Red Lobster? At Red Lobster, you can enjoy a full pound of snow crab legs prepared your way over crispy potatoes, with your choice of side. Choose between having them simply steamed or with roasted garlic butter.

May 15, 2024 · Red Lobster is reportedly planning to file for bankruptcy protection after abruptly closing dozens of locations across the country. In 2003, Red Lobster ran an "Endless Crab" promotion....

Red Lobster president Edna Morris was removed from her position after launching the Endless Crab promotion, which almost drove the company to bankruptcy. For $22.99, you could eat as many snow crabs as you wanted, but this promotion overlooked two important facts.

Jan 6, 2021 · The infamous 2003 marketing disaster spawned a cult of all-you-can-eat crustacean — which still tortures waiters today

Aug 17, 2012 · Red Lobster waded into the deep waters of schadenfreude with an all-you-can-eat deal so bad that it made Homer Simpson's trip to the Frying Dutchman look like shrewd business. For around $20, customers were treated to a bottomless plate of snow crab legs; long spindly shells stuffed with tender, buttery meat.