The Athletes Code is at the heart of what Powerade believes and has stood by for years - that Pause is Power. With this initiative, we reinforce our commitment to supporting athletes by putting their mental health on par with their physical health.

The Athletes Code is an amendment added to the contract that protects athletes' right to pause without the fear of losing their sponsorship. We partnered with renowned athletes such as Alex Morgan, Tatjana Smith, Linda Motlhalo, and Douglas Matera, who bravely shared their stories of the mental health challenges they’ve faced while navigating ...

With The Athletes Code, we elevate how we support athletes, giving them full protection if they need to pause to take care of their mental health needs, without fear of losing sponsorship.

Dec 6, 2024 · The Athletes Code is a contractual provision that allows athletes to pause their partnership commitments to focus on their mental well-being, without losing their sponsorship.

With The Athletes Code, our goal is to create a new benchmark in the sports industry and culture where taking time to recover is seen as a sign of strength, not weakness. This contractual provision will protect every Powerade athlete if they need to pause, so they can focus on their mental well-being without the risk of losing their sponsorship.

Dec 5, 2024 · In a move poised to redefine sports sponsorships, Powerade has unveiled The Athletes Code—a groundbreaking initiative that puts athletes' mental health at the forefront. This contractual...

Dec 5, 2024 · The Athletes Code will launch today in partnership with members of Team Powerade, the brand’s roster of athletes who represent its mission, including former star soccer player Alex Morgan, Olympic swimmer Tatjana Smith, NWSL player Linda Motlhalo and Paralympic swimmer Douglas Matera.

Dec 5, 2024 · The Coca-Cola-owned sports drink brand has launched ‘The Athletes Code,’ a new initiative that allows athletes to prioritize their mental well-being without the risk of losing...

Powerade on Thursday (Dec. 5) announced The Athletes Code, a contractual provision that allows athletes to pause their partnership commitments to focus on mental health without losing their sponsorship, per details shared with Marketing Dive.

The Athlete Code is designed to help young athletes navigate their own goals and dreams while giving them practical advice on how to get there. The advice contained inside the book is what we wish we could go back and share with our 14 year old selves.