Share an anniversary toast with red wine in ruby glass goblets. If red is their color, get them a red shirt. Splurge: Give jewelry of rubies and rose gold. For another couple Send a basket of ruby red grapefruit. Forty red roses make a perfect gift from a group.

Rich, intense and unforgettable (just like your 40-year love story!), ruby is the traditional 40-year wedding anniversary gift. But that doesn’t necessarily mean you’re limited to ruby jewelry—from ruby-studded artwork, to ruby chocolates (really!) to a beautiful bouq of ruby-red nasturtiums (the official flower of the 40th anniversary).

Traditional and modern gifts for this wedding anniversary are ruby, a guideline that makes picking out something special a little bit easier. Opt for a gorgeous piece of ruby jewelry, cufflinks, or even something with a "ruby" hue like a cozy blanket or pajama set.