For example, if you own an e-commerce company, target all the locations you ship to, not just where your business is physically located. If you target an area where your business isn't located, you won't be able to view your ad when you search on Google.com. However, you can use the Ad Preview and Diagnosis Tool to find your ad.

Content targeting methods let you define where you want (or where you don’t want) your ads to show. By combining multiple content targeting methods, your ads will target any of the selected content in your ad group and help you reach a broader audience. Topics: Target one ad to multiple pages about certain topics at the same time. Topic ...

Your average target CPA, is the traffic-weighted average CPA that your bid strategy optimized for. It includes the average of your device bid adjustments, ad group target CPAs, and any changes you’ve made to your target CPA over time. Because of these variables, your average target CPA may be different from the target CPA that you set.

With an optional target, Smart Bidding will optimize to these goals the same way it would for Target CPA (cost per action) and Target ROAS (return on ad spend). Maximize conversions with a set target CPA will behave like a Target CPA strategy does today, and similarly, Maximize conversion value with a set target ROAS will behave like a Target ...

Learn more About Target CPA bidding. Target return on ad spend (ROAS): If you want to optimize for conversion value, you can use Target ROAS to help increase conversion value while targeting a specific return on ad spend (ROAS). Learn more About Target ROAS bidding.

Target ROAS (return-on-ad-spend) helps you convert customers by setting a maximum cost-per-click bid while trying to achieve an ROAS equal to your target. Maximize conversions will seek to obtain the most conversions for your specified budget, independent of ROAS or a target CPA.

Topics: Target your video ads to specific topics on YouTube and the Google Display Network. Topic targeting lets you reach a broad range of videos, channels, and websites related to the topics you select. For example, if you target the "Automotive" topic, then your ad will show on YouTube to people watching videos about cars.

For instance, you define key-values that identify specific ad inventory on web pages or apps, or they can be used to target ads based on that information you might gather from visitors to your website or app. Key-values, like other targeting, help your advertisers and buyers reach their intended audience or demographic.

This article describes the 8 types of dynamic ad targets you can use to refine how we'll show your ads. For a broader overview, start with About Dynamic Search Ads. Remember that you are responsible for the final text that appears in your ad, so keep this in mind when choosing your landing pages. Target types Landing pages from your standard ad ...

Reporting: The automatic text customization updates that happen when an ad is triggered don't reset the ad's performance data. How they work. Ad customizers work like keyword insertion or countdown timers, in which you add dynamic content, directly into your ads. Customizers are available for text ads and responsive search ads.